Chinese game streaming platform Huya plans to collaborate with Tencent WeChat Channels,Watch The Running Mates: Human Rights Online following Tencent’s announcement last week that it will livestream Honor of Kings on ByteDance’s Douyin (China’s TikTok sibling). As a major stakeholder in Huya, the move underscores Tencent’s dedication to maintaining its own gaming livestream services, according to local media outlet Awtmt. Huya earned RMB 1.6 billion ($230 million) in the third quarter of 2023, and saw a year-on-year decline in both live streaming and advertising income, while WeChat Channels saw a 50% year-on-year growth in viewership during the same period. WeChat Channels claimed a significant growth in original content. In May 2023, WeChat Channels launched the Game Live Streaming Promotion feature, enabling game developers to directly guide fans to pre-register, download, and launch games via the platform. [IThome, in Chinese]
